Damage control for Dumex
While New Zealand dairy giant Fonterra is working overtime to restore its damaged brand in the wake of a contaminated baby milk scare that triggered a global recall, local distributors whose products included the suspect ingredient are defending their own reputations. …
Local supplier Dumex Cambodia withdrew thousands of cartons of its baby milk from circulation and had them destroyed as a “precaution”. In a 20-day recall campaign, Dumex set up a 24-hour hotline and placed advertisements in local newspapers to reassure consumers of the safety of its products. …
“The decision to recall products as a precaution was based on the information supplied at the time by Fonterra. [Safety is] and always will be our number one priority and something on which we will never compromise,” said Kong Bo, country manager of Dumex Cambodia in a statement released last week. …
Daniel de Carteret
http://www.phnompenhpost.com/business/damage-control-dumex
